Loratadine: Your brand is changing
The funded brand of loratadine will change between 1 January and 1 June 2026.
Your new brand from Noumed
Noumed is the supplier of the new brand of loratadine. The product is labelled "Loratadine Noumed" brand loratadine.
New name, same active ingredient
The Noumed Loratadine has the same active ingredient, in the same quantity, it should work in your body the same way as your old brand, Lorafix.
Thank you pharmacists
Thank you for all the work you do supporting Pharmac's brand change decisions. We appreciate you and your time.
The Pharmacode for the Loratadine Noumed is 2719096. Lorafix (Pharmacode: 2443996) has had an increase in subsidy from 1 January 2026. It will remain listed until 1 June 2026, allowing time to dispense and claim any stock you may hold.
- Loratadine brand change flyer Dec 25 [PDF 102 KB]
Key dates
1 January 2026
- Noumed’s brand of loratadine tab 10 mg (Loratadine Noumed) listed on the Pharmaceutical Schedule.
- Teva’s brand of loratadine tab 10 mg (Lorafix) price and subsidy increase.
1 June 2026
- Lorafix tab 10 mg delisted from the Pharmaceutical Schedule.
- Loratadine Noumed the Principal Supply brand.
Why is this happening
This is a tender brand change. Every year, Pharmac runs a tender process to create competition among suppliers to supply many medicines used by New Zealanders.
The tender helps Pharmac manage the costs of medicines. Any savings we make are returned to the medicines budget to help pay for new medicines.
Your brand change is helping fund more medicines for more New Zealanders.
Who to contact
If you have questions about this issue, email enquiry@pharmac.govt.nz
Please include as much information as you can about the product (presentation, brand, pharmacode) and who your wholesaler is.
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Pharmac is a government agency. We do not sell medicines or related products.